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If you’re considering starting a blog, or you’re an aspiring blogger who has been blogging for a few months but sees no positive results, you may have some below questions in your mind:
Is blogging dead?
Are people still reading blogs?
Is blogging worth it?
Are blogs still profitable?
Answering these questions may help you figure out whether you should pursue making money from blogging in 2022.
Is Blogging Still Relevant in 2022?
Here is the thing:
The best time to plant a tree was 20 years ago. The second best time is now._Chinese Proverb_
Plain and simple, there is always room for blogging, and you still can earn a good living with a blog if:
- You know how to do it properly, and
- You commit to delivering value consistently
To help you have an overview of the current blogging scene, let’s take a look at some key stats:
- Out of 1.9 billion websites globally, there are 600 million blogs across different blogging platforms.
- 77% of Internet users enjoy reading blog posts daily.
- There are more than 5 million blog posts published per day.
- One out of three bloggers successfully monetized their blogs. 10% earn more than $10,000 per year, and the top 0.6% make $1 million+, while 24% found ways to earn $100-$1000 with their blogs.
- The national average salary for a blogger is $51,906 in the United States.
- 81% of US online consumers rely on blogs to make purchasing decisions.
- Nearly 50% of Internet users read 3-4 blog posts before making a purchase decision.
- 41% of bloggers admit that the outbreak of Covid-19 hasn’t affected their blogging business.
- 35% of bloggers reported a revenue increase throughout the pandemic since they had more time to stay at home and focus on blogging.
If these numbers are not your thing, let me show you another fact:
Let’s type: “Blog flipping” in Google – in case you’re not familiar with this term, blog flipping is the process of buying (or self-building), growing, then selling blogs. You’ll get 35.9 million results in 0.47 seconds.
Deep dive into this industry, you can find sellers have conducted hundreds of transactions with a total value of hundreds of dollars, like this one on Flippa – one of the world’s most popular website purchasing platforms. Some bloggers even sell a single blog for six-figure.
Last year, I built and sold four starter blogs – new sites without traffic and income – for $3,600 within six months as well.
If blogging is unprofitable and irrelevant, why are others interested in buying and selling blogs?
Suffice to say, blogging is definitely not dead. By far, It’s been doing well and evolving.
Why is Blogging Still Relevant?
Over the past decades, blogging has significantly changed the way it operates. But, no matter how it’s evolved, its benefits to both bloggers and readers are a key factor that makes it still a thing by far (and, even in the foreseeable future).
Here’re some reasons blogging still works:
- Building your online presence: If you are a solo entrepreneur, shop owner, or service provider, then blogging is your go-to option to put yourself as well as your brand to the world and access billions of people out there. In other words, having a blog will help you create your credibility, build trust, and strengthen relationships between your brand and your target customers.
- Creating incomes with unlimited potential earning: As long as you know how to monetize your blog properly and show up consistently, you can make a good living. The beauty of earning with a blog is most monetization ways are passive, and there is no ceiling for your income.
- Best way to learn, share information and knowledge: There is a learning curve with tons of need-to-discover things to become a successful blogger. Writing, SEO, marketing, email list, sales funnel, to name a few. Your blog is where you apply and evaluate what you’ve learned, then share your journey and results with your readers. That is the way you deliver value to the world.
Above are some main ways we benefit from blogging or reasons you want to start a blog. Of course, different bloggers have different “why-s.” But, no matter what your reasons are, the effectiveness of blogging is undoubted.
I know many beginners, who want to blog for a profit, not passion, would love to look at successful bloggers’ income reports to find the answer for the blogging effectiveness. They forget that blogging effectiveness is subjective and depends on bloggers’ goals. An extra $300 earning per month is enough for some who blog as a side hustle, while a full-time blogger needs $5,000+ income to maintain their business.
I want you to keep in mind one more crucial thing: Blogging is not a get-rich-quick scheme. Sadly, it requires a lot of hard work and patience.
In the first months of blogging, you should expect to invest tons of time, effort, and money on your blog without receiving any significant outcome.
You might even pick the wrong niche that drives you crazy because you’re writing something you’re not interested in, and you get back to square one. You’re broke after paying for designing an aesthesis website and other tools, yet made a single buck back. All sorts of things are so discouraging.
But, those roadblocks don’t mean that blogging is dead – they might just signal that you do it in the wrong way.
How to start a blog with monetization purpose on the right foot?
Below are 6 things to keep in mind:
1. Niching Down on a Lucrative Market
A niche is what you mainly blog about. If you blog as a hobby, the only thing you should consider when selecting your niche is your interest. You can write about whatever you like without caring about your readers.
But, it’s not the case if you want to make money from blogging.
Although you can make money from blogs in any niche, some niches are more profitable than others. Picking the wrong one can cost you a lot of effort, time, and money.
For the making money purpose, your perfect niche should be the sweet point of three elements:
- Your interest: Your passion will fuel you to work consistently on your blog. Even when you’re going to hire someone to write your blog posts, you still need to do tons of other things to grow and scale your blog. How can you go through the ups and downs with a niche you show no interest in for years?
- Your expertise: You don’t need to be an expert in an industry to blog about it. Yet, you need to have enough knowledge to write several posts (at least 50) about that topic without being stressed. Some bloggers choose to share what they have learned on the go. It’s okay, but it’ll be harder to build your authority.
- Earning potential: Your niche’s earning potential depends on the target audience size, buying power, and how suitable your monetization method is for your blog. If your target audience size is huge with less (even no) buying power, you should consider monetizing your blog by displaying ads. On the opposite side, you can opt for selling digital or physical products, affiliate marketing, etc.
After considering the above 3 factors, you may come up with some niche ideas, for example, personal finance, or lifestyle. Now what?
At this stage, you might find some advice like this: Those niches are too broad. You need to niche down.
So, what does it mean to niche down?
Let me elaborate on it for you.
This site doesn’t share information about personal finance in general but provides tips and tricks to help people improve their credit life. And it is called a niche site – a website that mainly deals with a specific part of a broader niche with the ultimate goal of making money.
Here is another example.
You want to talk about lifestyle – a super huge niche – in your blog. Instead of writing about everything that comes to mind, you decide to go deep into eco-friendly living from moms.
You get the idea.
But, why do you bother to niche down?
Typically, bloggers try to dig deeper in a niche to find an unmet need or a clear audience’s pain point. By focusing on delivering high-quality content to solve the problem, they build on their credibility and increase their ability to earn more.
2. Doing Keyword Research
Keyword research refers to finding out what your target audience is searching for and using that information to determine what topics to write about and what phrases to use while writing.
Effective keyword research helps you create the right content and bring it to your target audiences, and drive more organic traffic to your site.
According to this survey, most bloggers did keyword research before writing — about 27% of bloggers went through this step for every blog post. And, these people are likely to get better results.
From my experience, the best thing you can do in the first 6 months of your blogging journey is learning to do keyword research properly. The most effective way is to research your competitors – other bloggers in the same niche as you – to find keywords that rank well on Google. Then, turn these keywords into engaging blog posts.
You can use tools (free and paid) to assist your research process. Some might require a learning curve, but it is definitely worth your time, money, and effort.
Here are a few free but functional tools:
- Google Keyword Planner
- Answer The Public
- Google Search Console
- Google Trend
- Keyword Generator
Popular paid tools include:
- Keyword Everywhere
Some of the above-paid tools offer free versions or trials. So make the most of them before deciding which one to invest in.
3. Publishing High-quality Content
There are 5 million blog posts published daily, regardless of others on various social media and writing platforms. And, your audience is always in a rush. So, if you want them to spend their precious time with you, you need to use high-quality content to exchange with them.
But, how to know whether your content is high-quality or not?
You might read somewhere that search engines, like Google, have their own criteria to rank your content. So, you try to learn about them and adapt your content to those rules. If that’s what you’re doing, you make a mistake.
As a blogger, you want to have more people read what you write and expand your audiences. Meanwhile, a search engine looks for content that is most relevant and helpful to its searchers. That’s why your ultimate goal should be writing content that brings actual values to people. When your writing helps them solve their problem and create better lives, it has high quality.
The problem is each reader is different. There is no way you can please all of them. But, there are some essential elements that make your posts get close to high-quality level:
- Making the content all about your readers, not about yourself or search engines.
- Being trustworthy with reliable and up-to-date data.
- Choosing a suitable format with scannable structure, sufficient length, and low readability.
- Adding visualization helps your readers get the information better and relaxes their precious eyes.
As long as you keep the target audience in your mind and invest time and effort in crafting your content, everything will be paid off.
4. Deciding on Your Preferable Monetization System
Have you ever seen a blog with a profitable niche and a high traffic volume but the owner only makes a few cents per month from Google Adsense?
It’s not rare.
There are various ways to make money from blogging: displaying ads, sponsored posts, affiliate marketing, selling digital products, and the list goes on.
But, many bloggers don’t have a comprehensive understanding of these blogging monetizations. They try every earning method they find on the Internet without having ideas about which one fits their blog. They also lack basic knowledge about sales funnel and marketing, leading to their failure in blogging monetization
Making money with blogging isn’t as simple as publishing content that includes affiliate links or putting several ads on your site. Blogging monetization success depends on various factors, for example:
- The site’s target audience
- The topics you’re blogging about
- Your expertise and authority in the niche
- Your ability to promote your site
So, as a new blogger, you must have a clear overview of how you can make money with your specific blog.
In the beginning, you can learn from other successful blogs within the same niche. What are their main income streams? How do they earn money? What products do they sell?
Once you get the ins and outs of your site and how others are doing, write down a list of preferable earning methods. Then, strategically incorporate each method into your site one by one. In the long run, you can monetize your blog in various ways simultaneously, but at the beginning, don’t spread yourself too thin. You need to spend 3-6 months on a single method to see if it works or not.
5. Growing Your Email List From Day One
What if one day your social media accounts and your blog disappear?
The only thing left is the list of your subscribers. So, it’s understandable to say: An email list is the biggest asset of any blogger.
An email list isn’t only for strengthening the relationship between bloggers and their audience but for making money purpose. Let’s say you have 500 subscribers on your list, 50 of which are engaging audiences who highly trust you. If you promote a product you believe your readers will benefit from owning it, chances are half of those 50 audiences will buy it. So, if you don’t focus on monetizing your list, you’re leaving money on the table.
But, there is a popular myth among bloggers (even veteran ones): you need to have huge traffic to start building your email list. Here is the thing: people, who opt for being your fan, would love to witness your growth since they can learn and apply what you did in their journey.
Besides, you need to try different strategies before figuring out what works best for planting your list. And, it’s easier to see results when you do it with a small of subscribers than with huge but loose connections.
6. Showing up Consistently
New bloggers often ask me how many posts they should publish monthly to see significant results. Here is my answer: no matter how often you post your articles, staying for consistency is much more crucial. In other words, after quality, frequency is your next goal when it comes to achieving blogging success.
Simply put, consistency is the surefire way to help your site gain more traction. A blog with a predictable publishing schedule will indicate to Google that this is an active site that might contain something that Google users are looking for. Therefore, Google will prioritize choosing content from these up-to-date sites to bring in the readers’ frond.
39% of bloggers have difficulty creating quality content consistently. It’s partially because writing has never been easy. Crafting an in-depth 2000-word post that answers all your readers’ questions is even more challenging and takes time. But, spending sufficient time to bring more value to your audience is worth it.
So, as an aspiring blogger, you should try to find the balance between frequency and quality when it comes to planning publishing.
In the beginning, you may need to post at least 15-20 posts as soon as possible. Then, remain at a stable speed. The ideal publishing schedule is weekly posting. For example, you can inform your audience that you’ll release new articles on Thursdays so that they’ll know something new will arrive in their inbox on this day of every week.
I firmly believe that blogging’s still relevant and significantly delivers value in 2022 (and even in the foreseeable future). Just because it’s harder to be successful in today’s blogging world than ten years ago doesn’t mean that it’s dead.
Don’t forget to follow these six rules to ensure you start making money from blogging in the right direction.
#1: Niching down on a lucrative market
#2: Doing keyword research
#3: Publishing high-value content
#4: Deciding on your preferable monetization system
#5: Growing your email list from day-1
#6: Showing up consistently
So, what do you think about blogging in 2022? Drop a few words in the comment section to share them with us!
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